Retail video analytics that count real visitors, map hot zones, shorten queues and catch theft, so every store camera helps lift conversion and cut losses.
Most retailers bought cameras to stop theft. That job still matters. But the bigger return comes when the same cameras start telling you how shoppers move, where they stop, and why some of them leave without buying.
Heat maps show which zones pull people in, where they linger, and which displays they walk straight past. That turns merchandising from guesswork into evidence: where to put the endcap, which promotion deserves the front of store, and which aisle needs a rethink.
Conversion rate is simple: transactions divided by visitors. Without a reliable visitor count you cannot tell a quiet day from a selling problem. Fewer visitors is a marketing question. The same visitors buying less is a store question.
Visylix Unique Person Counting counts each shopper once, even when they pass the same camera several times. You get a true visitor figure instead of an inflated footfall number. Privacy is built in: the matching happens in memory for the counting window only and nothing biometric is written to disk.
Long checkout lines drive shoppers out of the store. Visylix Queue and Wait Time watches each counter and alerts a manager the moment a line passes the length or wait you set. Another till opens before customers give up, not after.
Dwell time adds the other half of the picture. Long dwell near a display means interest worth acting on. Long dwell in a confusing corner means the layout needs fixing. Both show up clearly on the dashboard.
Visylix watches for the moments that matter: intrusion after hours, abandoned or removed objects, camera tampering, and known offenders on a face watchlist, raised for an operator to confirm. Sudarshan Rules decide what happens next, from an alert on the manager's screen to a talkdown through the camera speaker.
When an incident does happen, Radha, the built in AI copilot, finds the footage when you ask in plain words. The evidence exports as a sealed, self contained player that anyone can open offline and check is untouched.
Chains learn the most when they compare stores. Side by side footfall, conversion and heat maps show which layouts, staffing patterns and promotions actually work, so the best store's playbook can travel to the rest.
Visylix gives regional managers one place to search, view and receive alerts across every store, with access set per location and a scheduled daily digest by email. Starter and Pro include unlimited cameras on the VMS licence, so adding a new branch never means a new licence negotiation. AI analytics are added per camera, only where you need them.
It depends on store format and on how quickly your team acts on alerts, so the honest answer is to measure it against your own baseline during a proof of concept. What is consistent is that retailers gain twice: fewer losses from faster alerts, and more revenue from the heat maps, conversion tracking and queue alerts that come from the same cameras.
Conversion rate: transactions divided by unique visitors. You cannot measure it without accurate people counting. Visylix counts each shopper once per counting window, so your visitor figure reflects real visits rather than repeated passes, and nothing biometric is stored.
Yes, because it moves the decision earlier. Visylix alerts staff as soon as a line passes the length or wait you set, so a counter opens before customers walk out. Track wait times against your own baseline to see the gain in your stores.
Visylix brings footfall, conversion and heat map data from every location into one view, with per store and whole chain reports. Regional managers get access scoped to their stores, and a daily digest lands in their inbox with no manual data pulls.